Legal Problems the Newbie Should Know About

by admin on December 4, 2009

Legal problems can easily sink your internet business before you even begin to swim. Legal requirements abound in the internet arena. It’s your responsibility to get yourself up to speed on these requirements. Ignorance of the law is not acceptable.
Links to your Contact Information and All About Us Information should be on all of your webpages. Your main legal information is your Copyright, Terms of Service, Disclaimer, and Privacy Policy and they should be included as well.
Copyright
Make sure the word copyright and the copyright symbol are at the bottom of your webpages. If you are selling anything, include the words All Rights Reserved. If your product is available worldwide, include that term also.
Terms Of Service
An age statement is strongly advised. In the US, the minimum age is 13 years old, 18 in most other countries. To safeguard yourself, use 18 years old as the required age for your site. Also include the terms for using your site.
Cyberspace has its boundaries. There are rules and regulations that govern advertising. They are called the Dot Com Disclosures. They can be found here: http://www.ftc.gov/bcp/conline/pubs/buspubs/dotcom/index.html
Disclaimer
The internet is riddled with viruses, spyware, Trojan horses, and all those other attackers of your computer. Tell visitors to take precautions. Are you giving advice?
Always let your visitors know they should see a relevant professional before using your advice. Also, due to the fast changing nature of the internet, information goes out of date. You cannot be held liable for that, so let your visitors know.
If you sell a product your visitors expect to help them make money, never say the amount they should make. Your legal problems will multiply if you do. You really don’t know.
So many variables go into others being as successful as you. The visitor may not have the internet savvy that you have, or the motivation. You can’t guarantee results. Here is where you state all of that information.
Privacy Policy
Should you capture a visitor’s private information, include your policy for doing so. Tell your visitor what you intend to do with the information. If you intend to share the captured information, you must say so.
I’ll just add this about spamming. This is a small area in the Can Spam Act that receives much abuse. It states, “The Act also prohibits false or misleading subject headings in commercial email messages.”
Don’t send any grand promises of fame and fortune in your email subject line. This is generally done to encourage people to open your email.
Build a great relationship with your list. There’s no need for grandstanding. When the people who know you see your name they will open your email. You can take that to the bank! Find spam info here: http://www.ftc.gov/bcp/conline/edcams/spam/rules.htm.
I can’t guarantee that you will not have legal problems during your internet journey. But if you include these items in your website, you would have done much to reduce your risk.

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No matter what you write to your clients or customers, the benefits have to be up front. That’s the rule we all know it. Now how do we stick to it?
Make a benefits list. Just write down what you know your readers want to get out of life or in their profession. List what they need to make easier.
Making this list helps you:
- write benefit-laden headlines and articles
- choose article subjects that interest your readers
- increase sales (After all, readers respond when you focus only on them.)
By creating this list and posting wherever you write, you’ll have a quick point of reference whenever you need to come up with an article quickly.
Here’s an example of a list I made for accounts payable clerks:
- keep independent contractors separate from employees
- reduce paper
- keeping up with sales tax issues
- stay out of legal trouble
- checking expense reports against receipts
These are all things they’d want. Now you can use this to create headlines. Try to put the benefits in the headline first. Here are a few examples:
An Easier Way to Determine Worker Status
Small Steps to Going Paperless
Heads up: A/P Could Pay for DOR’s Sales Tax Losses
Here’s Poof Spot Checking Expense Reports Pays Off
It’s best not to pull this list out of thin air. As much as you think you’re close to your audience, and you know exactly what they’re thinking, they can often surprise you with new interests. Here’s how to stay current:
1. Start calling or e-mailing a select group of customers. You’ll want to choose people who you speak with on a regular basis and who are opinionated. They are not hard to find. These wonderful gems are on every businessperson’s client list.
2. Ask them these questions:
- What keeps you up at night?
- What’s the toughest thing about your job?
- What’s the one thing you would change about your job?
- Could you please describe your day from the time you sit at your desk in the morning until you leave at night?
3. Draw out their emotions. Once you have this info, look for any emotions the respondent has. Are they angry about new regulations? Tired of having to match invoices? Eager to remove paper from the accounting process? Loving a new kind of computer software? Use these emotions to write your lead paragraphs and headlines. They’re the undercurrent that will keep your readers glued to just about everything that flows from your computer and into their inbox.
What You Can Do Now: Think of who you can ask today, so that you can start building your benefits list. It’s the secret to the success of your e-mail marketing campaign.

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It’s a fact:
Being a tea company, we are also an environmental company. After all, our very business is 100% reliant on the ability for this earth to deliver, season after season, bountiful crops of camellia sinensis (tea!). Fertile soil, clean rain, cool, damp fog, and warm sun must all contribute for us to have [...]

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Pcos and Getting Pregnant – What You Need to Know

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PolyCystic Ovary Syndrome known as PCOS has some very important ramifications for women who are trying to become pregnant. If you are one of the estimated 10% of women who suffer from this condition you may have serious problems when trying to conceive because of the odd hormonal imbalance in your body. This means PCOS [...]

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